Team Graphic Design Project
This collaborative project involved working alongside a team of four individuals to create a captivating and child-friendly logo for a science fair. Our primary goal was to avoid a conventional mascot design while still capturing the essence of the event. We collectively generated 60 rough sketches to explore diverse concepts, meticulously refining them to four promising options.
Ultimately, we unanimously decided on a robot concept that incorporated a minimalist body shape and a magnifying glass, symbolizing curiosity. I was responsible for finalizing the logo design and ensuring its print readiness. Additionally, we extended the theme of curiosity by integrating the magnifying glass element into the accompanying brochure.
Working with such a dedicated and cooperative team made the project highly enjoyable. Each team member contributed unique skills and expertise, producing a well-rounded final product. Although the client didn’t select our logo, we received their approval for the brochure.
The collaborative nature of this endeavor allowed us to leverage the strengths of each team member and foster a cohesive working environment. It was gratifying to witness the culmination of our collective efforts and the positive reception our brochure received.
Catherine Schultz's Media Portfolio 